2016 Annual Report - Year ending March 31, 2016

  • Message from the Executive Director
  • Yearend Update
  • Financial Overview
  • Membership Update
  • Government Affairs
  • 2017 Overview

CSAE Publishes Social Intelligence Demystified, by Julie King

Social Intelligence Demystified is a book about context marketing for associations. It touches on search optimization, social media, content marketing and also the neuroscience elements underlying how people make decisions.

Associations are at a unique position: They can dominate in the new landscape, or lose relevance to businesses willing to invest the time and resources needed to lead communities online.

Laid out in a sequence that is easy to follow, Social Intelligence Demystified teaches readers about the new rules and then provides toolkits and practical advice that will help them master those rules within their own associations.

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